a simple search of the "Factiva" news database of English-language news outlets [...] reveals that in the year following publication of the Fifty Shades trilogy [...] there were 11,297 articles which mentioned the books. As a point of comparison, the figure for the two years after publication of Dan Brown's (2003) literary blockbuster, The Da Vinci Code, shows just over half as many mentions, in 6,632 articles.
It is this cultural response, rather than the books themselves, that is the subject of this chapter [...] in it I attempt to think through some of the key tropes that I observed arising again and again. (117)
Serisier finds that almost all the reviewers were very critical of the books but
What the reviewers are interested in most of all is what the popularity of the books tells us about the many women who have not only read the books but recommended them to others, given the early lack of marketing efforts and reliance on word-of-mouth sales. To put it another way, the depiction of all that is wrong with the books easily slides into a quest to ascertain what precisely is wrong with their readers. (119)
Serisier analyses the reasons why the critics responded this way and in the final section of the essay Serisier summarises
what responses to Fifty Shades tell us about feminist readings of popular culture, arguing that we need feminist reading practices that are critical, but also engaged with and sympathetic to the complexities of gender and sexuality in contemporary culture. (129)
Serisier, Tanya. "On Not Reading Fifty Shades: Feminism and the Fantasy of Romantic Immunity". Women and Erotic Fiction: Critical Essays on Genres, Markets and Readers. Ed. Kristen Phillips. Jefferson, North Carolina: McFarland 2015. 117-132.